Why Visit?

The new theme “Jewellery Seasons China” will make its debut at Shanghai Jewellery Fair 2019, containing four main sections – New Launch Season, Jewellery Investment Season, Jewellery Lifestyle Season and Jewellery Shopping Season. As a modern platform to launch global brands and new products, foster and incubate a new generation of designers, foresee fashion and cross-over trends and lead a cutting-edge quality lifestyle, the fair will definitely create a prime occasion for visitors to discover the latest jewellery products, interact face-to-face with professionals, get industrial insights and spot the hottest trends.





New Launch Season


Featuring the fashionable, creative and modern city of Shanghai, Informa Markets aims to innovatively integrate fashion resources across different industries, work with selected and highly recognised jewellery brands or arising brands with distinguishing features, and hold hands with fashion icons to unveil the latest and most distinct jewellery product collections on stage through jewellery parades, conferences or more. The media, fashion buyers, jewellery traders and lovers, fashionistas and high-end consumers will surely be engaged to spot the trend.



Jewellery Investment Season


Shanghai boasts a thriving economy and flourishing investment market. Shanghai Jewellery Fair plans to cooperate with leading promotion agencies of precious materials such as gold, coloured gems, jade and others, as well as jewellery-related investment institutes in the city to organise informative seminars and forums for those who wish to grow in wealth by investing and collecting jewellery.



Jewellery Lifestyle Season


Shanghai is a stylish city, with profound artistic features. "Jewellery Seasons China" will innovate and lead the trend of jewellery lifestyle by integrating art, fashion and lifestyle elements. Mainstream business platforms and artistic institutes will be invited to build a pavilion composed of lifestyle-related highlights, such as jewellery, clothing, handbags, leather, cosmetics, home furnishings, cashmere, painting, artworks and others.



Jewellery Shopping Season


Local and international jewellery designers, brands and design institutes will be invited to grace the event and deliver the unique beauty of jewellery to visitors in eastern China. Apart from working closely with the local communities and professional organisations, seminars on jewellery collocation and gathering for jewellery appreciation will also be organised to boost jewellery sales.



Huge Business Opportunities


Mainland China's rebound in luxury product sales in recent years has been attributed to the spending activities of young consumers on jewellery and branded cosmetics. To cater to this powerful demographic, the Shanghai Jewellery Fair is bringing a number of high-quality exhibitors from Hong Kong’s fashion industry.

China’s booming economy has boosted the ranks of the Chinese middle class, which wields enormous purchasing power and grows increasingly sophisticated in their purchases and investments. Recognised as the “City of Chic”, Shanghai leads Chinese cities in terms of purchasing power.

Having been in the Shanghai market for the past 14 years, the organiser has established a powerful database of high-quality exhibitors and market intelligence.