Although DCGS is a minority jewellery brand, it is favoured by many customers because of its original design, reinforced design production and craft, infusion of Chinese traditional culture, combination with modern beauty of jewellery and unique high-quality jewellery. It is the 5000 years of brilliant Chinese history and culture that is the brand advantage of DCGS. Adhering to inherit Chinese traditional culture, the brand focuses on Chinese traditional jewellery design, maximizing the advantage of it and putting connotations and cultural implications into each piece of jewellery, which delivers the cultural value and aesthetic value with Chinese characteristics.