Jutier Choo


Born in a woodcarving family, Jutier Choo further studied in Gublin in Switzerland and Gemological Institute of America (GIA) after graduating with a major of design. In 2012, he established the brand SHOWZEN, with traditional culture as basis, which exerts itself to excavate gold design with traditional techniques. The brand is skilled at conducting Chinese style design using both Chinese and Western aesthetics, with “less is more” aesthetic concept to cover both classical and modern styles and embody the human kindness of jewelry. With two exclusive shops, the brand has been invited to many joint exhibitions in Hong Kong, Shanghai and Beijing, being widely praised by both insiders and outsiders.