Discover New Launches and Trends for Jewellery
at UBM’s Shanghai Jewellery Fair in November


The 13th edition of the China International Gold, Jewellery & Gem Fair – Shanghai (Shanghai Jewellery Fair) will be held from 17 to 20 November 2017 at the Shanghai World Expo Exhibition & Convention Center. Bringing together nearly 300 exhibitors from all over the globe, Shanghai Jewellery Fair 2017 is dedicated to delivering classic and fashion jewellery with brand new features and abundant onsite activities, presenting trendy jewellery products and hot first-hand industry topics to jewellery traders.






Features for Classic Jewellery

Exhibitors from Australia, Canada, Japan, Korea, Lithuania, Poland, Sri Lanka, Thailand, the United States, Turkey, Hong Kong and Taiwan, amongst others, will display rare gems and classic gem sets for jewellery traders.


New jewellery products in classical and traditional design will be launched and exhibited by Lao Miao Jewellery, one of the famous jewellery brands nationwide.


A modern lifestyle with jewellery sense will be presented by Shanghai International Brand Jewelry Center, through its design booth and related onsite seminars.


The Asia Pacific Jewellery & Watch Expo will be held simultaneously, showcasing exquisite watches along with some classic products, such as artworks in China.




Features for Fashion Jewellery

The most creative and beautiful jewellery layering campaign aims to discover fashion techniques to layer jewellery and create leading trends.


 Jewellery Life Pavilion will inspire crossover cooperation and provide business opportunities for jewellery products with life-related industries.


New product launches and fashion forums will be organised by Swarovski to enlighten jewellers on how to make their products more fashionable.



First-hand Market News

A series of seminars and prime forums will be held during the fair, and representatives from leading companies and platforms will be invited to discuss hot topics and share market trends and tips. Topics in planning include new product launches by leading companies such as Lao Miao Jewellery, a seminar by Swarovski with discussions on fashion, innovation forum by Guangzhou Diamond Exchange (GZDE) talking about the right way to jewelry new retailing, and much more.





Pre-Registration Service for Trade Buyers


The pre-registration service for trade buyers is now open. Please register online before 14 November 2017 to get your admission badge* for free in advance. Onsite ticket is RMB 50 per head.



* The organiser reserves the right to issue admission badges.
* Pre-registration is not required for holders of a valid Trade Buyer ID. Simply present your valid Trade Buyer ID at the fair for admission.


Pre-registration Enquiry Hotline


Visitor Promotion Department, Jewellery Fairs,
UBM China (Guangzhou) Co., Ltd
Tel: (86) 20 86672808