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Innovation and Upgrade of UBM's Shanghai Jewellery Fair 2017

UBM Asia, organiser of the most professional international jewellery fairs in the world, offers opportunities to companies around the globe engaged in the jewellery trade. Considering the current economic transitions and industry upgrades, UBM's Shanghai Jewellery Fair (Shanghai Fair) 2017 will implement innovative strategies and integrate resources from all industry partners to create an eligible business platform for jewellery traders. As the most professional, fashionable and influential jewellery fair in East China, Shanghai Fair be held from 17 to 20 November 2017 at Shanghai World Expo Exhibition & Convention Center. The Shanghai Fair is dedicated to delivering classic and fashion jewellery, bringing together nearly 300 exhibitors from 17 countries and regions, and attracting more than 6,000 buyers from 30 countries and regions.



Graceful presence of classic jewellery brands and products

Having explored the jewellery market of East China for 13 years, UBM Asia has always offered professional services to domestic and overseas jewellers. Taking advantage of UBM’s global network, the Shanghai Fair is planning to hold a series of classic jewellery-related activities and featured zones.

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• Shanghai Fair 2017 will seek to cooperate with exhibitors from Germany, Italy, Japan, Thailand, USA, India, South Korea, Australia, Hong Kong and Taiwan in order to put up new and additional international pavilions, as well as overseas designers with classic product collections. The fair will also provide opportunities to exchange ideas and conduct a business matching platform for overseas and Chinese jewellers through a series of professional activities, such as Gems Day, Pearls Day and K-Gold Day.

• Shanghai Fair 2017 offers an exciting feature – the Asia Pacific Jewellery & Watch Expo – as a result of UBM Asia’s strategic alliance with the Shanghai NIU International Exhibition Co., Ltd. Co-organisers are the China National Light Industry Council, Shanghai Municipal Commission of Economy and the Informatization Division of Foreign Economy. The expo will showcase exquisite jewellery and watches along with some classic products such as artworks and official gifts in China. 

• Also featured are special zones for jade-carving masters to display their extraordinary works, engage in internal conversations and further develop the historical jade culture.

 The JNA Awards Area, on the other hand, will be used to share stories and successful tips by winners of JNA Awards, the prestigious international awards celebrating excellence and achievement in the jewellery industry. 

• Brand Franchise Area is planned to provide effective matching services for traders to develop market channels.


Featured zones to deliver fashion elements

To fully engage the younger generation who love fashion and jewellery, Shanghai Fair 2017 is going to provide a high fashion platform with new concepts, containing silver jewellery, fashion jewellery and accessories. Moreover, the fair will seek cooperation opportunities with well-known e-commerce platforms and fashion media partners to create business and deliver fashion trends to the market.

• Being in a modern city, Shanghai consumers have developed a strong sense of fast moving trends and in great demand for fashion jewellery and accessories. Shanghai Fair 2017 will set up a specially designed area to exhibit fashion jewelleries and accessories for the target buyers.

• The Pearl Zone actively engages famous pearl enterprises, including pavilions organised by Zhejiang Pearl Association and Zhuji, the well-known China pearl village. Also, the popular pearl pavilions from Japan will be invited to present their exquisite products to traders.

• The Hall of Jewellery Life is a perfect match for jewellery products used by consumers every day, creating crossover cooperation opportunities for life-related industries.

• A display area for jewellery design works to showcase elaborate jewellery designs to traders and consumers.




Comprehensive marketing matrix

Serving the jewellery industry for over 30 years, UBM Asia holds 20 jewellery fairs annually and attracts over 100,000 trade buyers and more than 10,000 exhibitors from around the world. The rich global network and resources of UBM Asia will definitely maximise the benefits of exhibiting.




“Customer first” strategy

Following its “customer first” strategy, the organiser is planning to launch an incentive programme for exhibitors who have been joining our Shanghai fair for 10 consecutive years. Details to be announced soon.

The fair has gained positive responses from traders and attracted a resounding number of exhibitors from overseas and Mainland China, which include amongst others A-one Stone, Ammolite World, Limra Gems, Sparkle Gems, Moyuren, Guangzhou Qifu Pearl Processing Co., Ltd, China Silver Jewelry Company Ltd, Beijing Haide Tianjia Pearl Gem Co Ltd, IYO Trading (Shanghai) Co., Ltd, Yuanxiang Pearl, and Bernd Wilhelm, which is a historical German enterprise of hand-made jewelleries.

Take full advantage of the partners’ network and local resources to invite qualified buyers, as the Shanghai Fair will present a perfect fusion of classic and fashion jewellery elements. We are dedicated to creating business opportunities for you and looking forward to your participation in our upgraded Shanghai Fair 2017.





To exhibit, please contact

UBM China (Guangzhou) Ltd 

Tel: (86) 20-8666 0158




UBM China (Guangzhou) Co. Ltd. - Shenzhen Liaison Office

Tel: (86) 755-8268 6300