Why Exhibit?

Delivering Classic and Fashion Jewellery under One Roof


Shanghai Jewellery Fair is planning to implement innovative concepts and deliver classic and fashion jewellery, by setting up themed exhibition zones and conducting activities and prime forums.


Graceful presence of classic jewellery brands and products

• Five elements conceptual zone (metal, wood, water, fire and earth) 
• Craftsman pavilion
• Exquisite jewellery and watches area
• International pavilions
• Exhibition zones for jade-carving masters
• JNA Awards area 


Featured zones to deliver fashion elements

• Jewellery Life Pavilion
• Fashion jewellery and accessories pavilions
• Designer pavilion
• Pearl Zone
• A display area for jewellery design academies

The fair has gained positive responses from traders and attracted a resounding number of exhibitors from overseas and Mainland China, which include amongst others Guangzhou Qifu Pearl Processing Co Ltd, IYO Trading (Shanghai) Co Ltd, Anaar Gems, Pearls Beauty Co, Sunlin Jewelry Instruments (China), Brishine Fine Jewelry, Songhai Jewellery Co, Guangdong Ronghui Cultured Pearl Co Ltd, Dongguan Chengfen Jewelry Co Ltd, Tengate Jewellery, Bai Rui Jewelry Company Limited, Hengli Jewelry, Hengsheng Jewelry Co Ltd, A-one Stones and Ammolite World.

One Venue, Two Fairs


Shanghai Jewellery Fair offers an exciting feature – the Asia-Pacific Jewellery & Watch Expo, as a result of a strategic alliance with the Shanghai NIU International Exhibition Co, Ltd. Co-organisers of the fair are the China National Light Industry Council, Shanghai Municipal Commission of Economy and the Informatization Division of Foreign Economy. The expo will showcase exquisite jewellery and watches along with some classic products, such as artworks from China.


Jewellery Life Pavilion 2.0 


With positive feedback last year, Jewellery Life Pavilion 2.0 has been launched in 2018, which featured world-leading design concepts and innovations that open up crossover cooperation opportunities between traditional or conventional jewellers and the wider applied arts and lifestyle-related sectors, such as clothing, handbags, leather, cosmetics, home furnishing, cashmere, artworks and others.


The five elements’ conceptual zone


The five elements (metal, wood, water, fire and earth) symbolise the cyclic energies of the universe and are in constant interaction with each other. To extract the cultural heritage of jewellery and its products, Shanghai Jewellery Fair 2018 combined the five elements with the characteristics of jewellery by putting set up the Metal, Wood, Water, Fire and Earth Zones.