Reinvention, Innovation at Shanghai Fair 2018
China International Gold, Jewellery & Gem Fair– Shanghai, which will be held from 7 to 10 December 2018 at Shanghai World Expo Exhibition & convention Center, promises yet another exciting edition that’s highlighted by stronger crossover elements between traditional or conventional jewellers and the wider applied arts and lifestyle-related sectors.
The fascinating mingling of jewellery with other fashion products, including bags, beauty elements, apparel, art works and other accessories, will be on elaborate display at Jewellery Life Pavilion 2.0.
Jewellery Life Pavilion 2.0 brings a signature style all their own to the pavilion are several notable jewellers, including Kelly Xie Fine Jewelry; Chic Chu Fine Jewelry; designer brand Alice, and international precious gems supplier P.N. Gem. Joining them are overseas fashion brands, including Gdesignare (Philippines); KeCapunG (Indonesia); Nature SIAM (Thailand); PERA (Singapore); TSAR (Malaysia); WannaSuvarnamani Co Ltd (Thailand); and Gem (Singapore).
What’s more, the cooperation between the Shanghai International Brand Jewelry Center and the Shanghai Jewellery Fair is instrumental in providing the unifying thread between various lifestyle elements, such as clothing, handbags, leather, cosmetics, home furnishings, and artworks. Carrying these elements through to everyday life unlocks a whole new way of living for the Chinese high end consumer.
Experts in their field are at hand to showcase snippets of an equisite lifestyle: jewellery designers, apparel designers and makeup artists transform the looks of the models; a fitness trainer and instructor advises the models on their postures; and an interior designer sets up the backdrop for the scenes.
All these are aimed to encourage and inspire. A summit during the fair sets the stage for brainstorming for more crossover ideas.Speakers renowned in their field will provide insights on the promising future of crossover collaboration and how the jewellery business can harness such alliance.See you there!