Jewellery and fashion hand in hand at Shanghai Fair


Jewellery and fashion hand in hand at Shanghai Fair

Shanghai plays host to one of the most important events in the industry calendar, the China International Gold, Jewellery & Gem Fair – Shanghai 2018 from 7 to 10 December. Now on its 14th edition, the Shanghai Jewellery Fair will feature 400 exhibitors from 11 countries and regions in 17,000 sqm of exhibition space at the Shanghai World Expo Exhibition & Convention Center. Exhibitors will unveil their latest jewellery collections, quality diamonds and gemstones, and a wide range of pearls to roughly 10,000 buyers from 36 countries and regions.


The fair’s theme: “Classic” and “Fashion” acknowledges the continued significance of traditional jewellery (think diamond engagement rings) as cultural imperatives, but also the industry’s need to expand to other categories, such as fashion lines that fill young consumers’ desire for jewellery as a wearable, fashion accessory.



Crossover Oppotunities


New directions for this year’s edition confirm the strengthening intermingling of fashion and jewellery. Notable attractions feature world-leading design concepts and innovations that open up crossover cooperation opportunities between traditional or conventional jewellers and fashion-related sectors such as clothing, handbags, leather, cosmetics, home furnishings, and artworks, to name a few.


Returning on its second year is a revitalized Jewellery Life Pavilion. Warmly received at its debut in 2017, Jewellery Life 2.0 highlights the collaboration between jewellers and insiders from the beauty, garment and leather industries.


Jewellery Life Pavilion showcases jewellery products in a new way.Insiders from the beauty, garment and leather industries will visit the show.


Through this pavilion we want to show that it is possible for different industries to collaborate with each other and mutually benefit from such collaboration.


Jewellery Life 2.0 joins other pavilions offering fashion-inspired jewellery and accessories, including the Designer Pavilion, Pearl Zone, as well as a dedicated area that showcases work from jewellery design academies.


An innovation making its debut this year is the Chinese Culture Pavilion, under which five elements take centre stage: metal, wood, water, fire and earth. Jewellery representative of these five elements will be displayed under their corresponding zone. “The five elements represent five kinds of energy that make up the universe.




Why Shanghai?

China's rebound in luxury product sales in 2017 after three years of moderate growth has been attributed on young consumers’ spending on jewellery and branded cosmetics. To cater to this growing demographic, the Shanghai Jewellery Fair is bringing a number of high-quality exhibitors from Hong Kong’s fashion industry.


China’s booming economy has increased the ranks of the Chinese middle class that wields enormous purchasing power and grows increasingly sophisticated in their purchases and investments. Shanghai leads Chinese cities in terms of purchasing power (CNY 567 billion in the first half of 2017).


Leveraging on this position and the host’s reputation as the “city of chic,” the Shanghai Jewellery Fair creates a prime occasion for jewellers to establish or expand their presence in this market. Having a local partner and local promotion is the key to success for international brands and suppliers. UBM is confident with the Shanghai Jewellery Fair will be the place to forge these relationships and launch business initiatives geared toward the mainland market.