Jewellery and fashion hand in hand at Shanghai Fair
Shanghai plays host to one of the most important events in the industry calendar, the China International Gold, Jewellery & Gem Fair – Shanghai 2018 from 7 to 10 December. Now on its 14th edition, the Shanghai Jewellery Fair will feature 400 exhibitors from 11 countries and regions in 17,000 sqm of exhibition space at the Shanghai World Expo Exhibition & Convention Center. Exhibitors will unveil their latest jewellery collections, quality diamonds and gemstones, and a wide range of pearls to roughly 10,000 buyers from 36 countries and regions.
The fair’s theme: “Classic” and “Fashion” acknowledges the continued significance of traditional jewellery (think diamond engagement rings) as cultural imperatives, but also the industry’s need to expand to other categories, such as fashion lines that fill young consumers’ desire for jewellery as a wearable, fashion accessory.