Mr Tan of UBM China (Guangzhou) Co., Ltd says reinventing the jewellery exhibitions landscape by injecting crossover elements such as these is the Shanghai Jewellery Fair’s contribution in supporting and further advancing China’s jewellery market. “It’s no secret that it contracted in recent years, but it’s been recovering slowly but surely since 2017,” he says. “Jewellers’ efforts to improve design and respond to the needs of today’s consumers through astute market research are starting to bear fruit.”
Asia-Pacific Jewellery & Watch Expo
Another exciting feature buyers should watch out for at the Shanghai Jewellery Fair is the third annual Asia-Pacific Jewellery & Watch Expo. The result of UBM Asia’s strategic alliance with the Shanghai NIU International Exhibition Co., Ltd, this classic feature transmits the different life philosophies and attitudes of designers through their works. Each jewellery and timepiece has as much a story to tell as the art works that will also grace the expo.
Chinese Culture Pavilion
An innovation making its debut this year is the Chinese Culture Pavilion. Exhibitors in this pavilion will explore connections between jewellery characteristics and the five elements that are central to the Chinese culture – metal, wood, water, fire and earth. “We believe these represent the five kinds of energy that make up the universe,” says Tan. “Each one of them provide a guiding direction for the works of the artists exhibiting in this pavilion.” Exhibitors will showcase related products in booths under the corresponding five themes, thus allowing buyers to find products easily.
It will be remiss not to mention the host city of Shanghai as a “fair highlight” itself.
“Chinese luxury shoppers account for over CNY500 billion (USD73 billion) in annual spending, representing almost a third of the global luxury market,” consulting firm McKinsey says in its latest report. Shanghai leads Chinese cities in terms of purchasing power – CNY 567 billion or USD88.5 billion in the first half of 2017.
“The city is the most ideal host for our fair,” says Tan. “It offers jewellers a springboard to establish or expand their presence not only in the City of Chic that is Shanghai, but also its neighbouring cities.”
Learning and Networking
Tan adds, “We designed the fair to enable buyers to see products in person, as well as enable them to network with other industry players through various social-business events. Through our series of informative seminars, buyers will get first-hand look at upcoming trends in the marketplace.”