Jewellery and fashion hand in hand at Shanghai Jewellery Fair

Shanghai plays host to one of the most important events in the industry calendar, the China International Gold, Jewellery & Gem Fair – Shanghai 2018 from 7 to 10 December. Now on its 14th edition, the Shanghai Jewellery Fair will feature 400 exhibitors from 11 countries and regions in 17,000 sqm of exhibition space at the Shanghai World Expo Exhibition & Convention Center. Exhibitors will unveil their latest jewellery collections, quality diamonds and gemstones, and a wide range of pearls to roughly 10,000 buyers from 36 countries and regions.

 
The fair’s theme: “Classic” and “Fashion” acknowledges the continued significance of traditional jewellery (think diamond engagement rings) as cultural imperatives, but also the industry’s need to expand to other categories, such as fashion lines that fill young consumers’ desire for jewellery as a wearable, fashion accessories.

Crossover opportunities


New directions for this year’s edition confirm the stronger intermingling of fashion and jewellery. Notable attractions feature world-leading design concepts and innovations that open up crossover cooperation opportunities between traditional or conventional jewellers and fashion-related sectors such as clothing, handbags, leather, cosmetics, home furnishings, and artworks, to name a few.

 
“We want to offer our exhibitors a unique opportunity to tap into today’s marketplace where fashion and jewellery go hand in hand. This collaboration with key players in the arts and lifestyle sector represents a tremendous source of growth in the future,” says Teddy Tan, Event Manager - China Jewellery Fairs.


Returning on its second year is a revitalized Jewellery Life Pavilion. Warmly received at its debut in 2017, Jewellery Life 2.0 highlights the collaboration between jewellers and insiders from the beauty, garment and leather industries.