Shanghai Jewellery Fair 2017 showcases cutting-edge designs, innovative concepts

The 13th edition of the China International Gold, Jewellery & Gem Fair – Shanghai (the Shanghai Jewellery Fair), East China’s highly anticipated four-day jewellery trade show, is all set to showcase an extensive range of eye-catching jewellery collections at various price points. It will open its doors on November 17 at the Shanghai World Expo Exhibition & Convention Center.


Featuring over 300 exhibitors of classic and trendy jewellery products, the fair is anticipated to draw more than 6,500 buyers from 13 countries and regions who view the show as the starting point to find high-quality suppliers and innovative solutions, gain valuable market insights, network with industry experts and discover brand partners in one of the most vibrant and fashion-forward cities in the world.


The 13th Shanghai Jewellery Fair is being organised by UBM Asia at the most opportune time. One of the highlights of this year’s show is a Jewellery Life Pavilion, which features world-leading design concepts and innovations that open up crossover cooperation opportunities between traditional or conventional jewellers and the wider applied arts and lifestyle-related sectors. This pavilion is expected to activate buyers’ interest, especially those targeting a millennial-dominated audience. The growing influence of millennials on the luxury and jewellery sectors could not be more pronounced in China. According to a Goldman Sachs 2015 report, there are about 415 million millennials in the country (those born in the 1980s and 1990s), accounting for 31 percent of the total Chinese population. This generation is also becoming increasingly wealthy. The same study pointed out that China’s millennials, whose jewellery-buying preferences differ greatly from those of prior generations, will see their aggregate income grow by US$3 trillion during the next decade.


The Shanghai Jewellery Fair will also turn the spotlight on independent designers from Mainland China and Taiwan region who are breathing new life into jewellery-making traditions through their customised or personalised collections. Expect to find pieces that meld artistry, craftsmanship and luxury with function and even lifestyle content at the Designer Pavilion. 


Buyers will also find handcrafted fine jewellery sets with top and investment-quality gemstones in classic and contemporary designs. Rare gemstones from the exclusive collections of dealers from Sri Lanka, Thailand and the US, among others; classic and traditional jewellery collections by Lao Miao Jewellery, one of China’s renowned brands; and a jewellery-inspired lifestyle presentation by the Shanghai International Brand Jewelry Center are among the must-see attractions of the fair.


Fine jewellers from Australia, Canada, Japan, Korea, Lithuania, Mainland China, Poland, Sri Lanka, Thailand, the US, Turkey and the Hong Kong and Taiwan regions are also set to make a splash at the fair. 


The Pearl Zone is another star attraction of the Shanghai Jewellery Fair. This section features world-class pearl producers, and includes pavilions organised by the Zhejiang Pearl Association and Zhuji, China’s “Pearl Village.” Japan’s established pearl dealers will also be presenting their wide product inventories at the show.


Fashion jewellery and accessories, a perennial staple in major markets, will likewise occupy its own section at the fair. “Bridge” jewellery, pieces that “bridge” the gap between fashion and fine collections, and diamond fashion jewellery are also expected to make waves at the show as buyers search for goods that will hit the retail sweet spot.


Another exciting feature to look out for is the second annual Asia-Pacific Jewellery & Watch Expo, which is the result of UBM Asia’s strategic alliance with the Shanghai NIU International Exhibition Co Ltd. The expo, which will concurrently run with the Shanghai Jewellery Fair, is co-organised by the China National Light Industry Council, Shanghai Municipal Commission of Economy and Informatization. The expo will focus on fine jewellery and watches along with classic products, such as artworks in China.  


Organised on the sidelines of the Shanghai Jewellery Fair are insightful seminars and workshops including Swarovski 2018 Fashion Trends, Jewellery Design & VM Inspiration Workshop; “Innovation in Culture, Fortune in Culture” – Laomiao 2018 Jewellery Trend; New Opportunities for the Global Jewellery Industry Forum and the GZDE Diamond Innovation Forum. Networking and business-matching opportunities between overseas and Chinese jewellers will also be facilitated through a series of pre-scheduled activities.


 In 2016, the Shanghai Jewellery Fair drew 4,870 unique visitors from 48 countries and regions, and recorded 5,666 visits during its four-day run. It hosted 260 exhibitors from 18 countries and regions spread across 11,000 square metres of exhibition space. The 2016 Asia-Pacific Jewellery & Watch Expo was held concurrently with the Shanghai Jewellery Fair. The top 10 sources of overseas buyers (excluding mainland China and the Hong Kong region) were Sri Lanka, Taiwan region, India, Japan, Korea, the US, Australia, Pakistan, Malaysia and Myanmar. 


Cheryl Drake of US-based Pearl and More Pearls has been a Shanghai Jewellery Fair regular visitor for the last 10 years. “I am a big fan of the fair. I love Shanghai, which is a vibrant international city,” Drake said in an earlier interview. “All of my suppliers are in Shanghai. I found a lot of high-end jewellery at competitive prices, especially pearl jewellery, at the show. I met new suppliers from Hong Kong. Overall, the Shanghai Jewellery Fair is improving every year; the clear product sectorisation and convenient location help. I will definitely visit again in 2017.”


Muhammad Ikram of Pakistan-based Ikram Nature Exploration made his second visit to the show last year. “My goals were to make new business connections and get inspired by new jewellery designs. I met my suppliers from Thailand and Pakistan. There was a wide range of products to choose from. The facilities are great, and the venue is easy to access. Also, November is a good time to visit because the weather is warm. I am satisfied with the fair and will visit again in 2017,” Ikram said.

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For visiting details, please contact:

Visitor Promotion Department, Jewellery Fairs, UBM China (Guangzhou) Co., Ltd. 
Tel: (86) 20 8667 2808
Fax: (86) 20 8667 7120


For media enquiries, please contact:

UBM China (Guangzhou) Co., Ltd.
Tel: (86) 20 8666 0158
Fax: (86) 20 8667 7120


Notes to Editors:

About UBM Asia’s jewellery fairs (

UBM Asia, organiser of the most professional international jewellery fairs globally, offers opportunities to the world’s jewellery trade. UBM Asia’s jewellery fairs attract over 100,000 trade buyers and over 10,000 exhibitors from around the world. The September Hong Kong Jewellery & Gem Fair, with over 3,690 exhibitors and around 59,000 visitors, is the world's number one fine jewellery event. The June Fair is Asia’s biggest mid-year international jewellery fair. UBM Asia also organises jewellery fairs in Shenzhen and Shanghai in China; Chennai, Delhi, Hyderabad and Kolkata in India; Japan; Turkey; Singapore; Taiwan; Bahrain in the Middle East and in Moscow and St Petersburg in the Russian Federation.

About UBM Asia (

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest events organiser in Asia, India and SE Asia. We are also the leading commercial organiser in China. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 36 offices and over 1,600 employee. 

With a track record spanning over 30 years, UBM Asia operates in 11 market sectors with over 290 events, 28 targeted trade publications, 18 round-the-clock online products for over 2,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia was awarded ‘Asia’s Most Reliable Trade Show Organizer Award’ in Hong Kong’s Most Valuable Companies Awards (HKMVCA) 2016.